Breaking the Ice: The Power of a Simple Cold Call Opener π
This simple cold call Opener is 600% more succuessful then many other cold openers
Let's talk about cold calls. Yep, that sometimes nerve-wracking task that's a part of almost every Sales Development Representative's (SDR's) routine.
What if I told you there's a simple opener that can transform the cold call experience for you and your prospects alike?
Drum roll, please... π₯
The magic words are,
βHowβve you been?β
You might be raising an eyebrow right now.
I get it.
When I first realized the impact of this opener, I was as surprised as you might be. But hear me out!
The secret sauce of βHowβve you been?β lies in its unique quality as a 'pattern interrupt.'
It doesn't follow the stereotypical script of cold calls.
It doesnβt echo the much-dreaded question we've all heard,
βCan I have a minute of your time?β π°οΈ
When you kick off with, βHowβve you been?β you create an immediate and pleasant diversion.
Instead of bracing themselves for a sales pitch and quickly responding with a βnot interested,β
your prospect might be pleasantly surprised and actually engage with you. π£
But don't just rely on my words!
The data also sings praises of this opener.
According to a study by Gong Labs, cold calls that begin with this magic line are 6.6x more successful in booking a meeting. Now, that's a statistic worth noting!
So, why does it work so well?
Because it sounds genuine, friendly, and empathetic.
Itβs a conversation opener, not a sales pitch.
It subtly conveys that you're interested in your prospects as individuals, not just as potential sales figures. π€
Of course, I'm not claiming that this will give you a 100% success rate on your cold calls (wouldn't that be nice!).
But based on my experience of over 5 years as a VP of Sales Development,
I can vouch that it opens up a line of communication much more effectively than many traditional approaches.
So, SDRs, next time you're on the brink of a cold call, take a deep breath and ask,
βHowβve you been?β
A small tweak, but remember, the devil and the delight are both in the details! π
Stay tuned for more insights from my journey in sales, and remember: Even the coldest calls can be warmed up with the right words!